Thoughtful software. Built with purpose.

I design and develop web apps, e-commerce experiences and useful digital products. Independent by choice, with over 12 years of experience turning complex ideas into practical software.

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What I can help with:

Frontend development
E-commerce
Web apps
Independent products

Independent since 2014

JavaScript + React

Web applications

Built in Somerset, UK

Headless commerce

APIs + integrations

Design-minded development

Brands I've worked with

Selected work & projects

Shopify Migration for the Imperial Society of Teachers in Dancing

From digital teaching resources to physical products: a Shopify migration + custom development project for one of the dance industry’s most established professional organisations.

Bo+Tee APAC International Expansion

Custom Shopify Plus development supporting Bo+Tee's international expansion with enterprise functionality, localisation, and Shopify Markets across multiple regions.

Lumie - Custom Theme/Shopify Development Collaboration

I collaborated on the build of a new Shopify store for renowned light therapy and SAD lamp brand Lumie. My role focused on front-end theme development where I created modular and scalable Liquid sections designed for long-term flexibility, improved product discovery, and a smoother customer experience across the entire storefront.

Expanding customer reach at Royal Museums of Greenwich

Enhancing accessibility and refining branding at Royal Museums of Greenwich to create a more inclusive experience, attracting a wider audience.

Consultancy, Design + Bespoke Shopify Development for Cavendish Clinic

Cavendish Clinic operated a national network of aesthetics clinics, including locations within John Lewis department stores. I was commissioned to design and develop their Shopify store.

New membership page for Flamingo Estate

Flamingo Estate needed a bespoke landing page to showcase their new membership offering—something that felt luxurious, editorial, and easy to manage. Brought in by creative agency Iakoe, I translated the design into a responsive, custom-built Shopify page with flexible sections and seamless functionality.

Guud Women – Homepage Rebuild for a Wellness Brand

Guud Women needed a homepage that matched the clarity and calm confidence of their brand. Working from the designer’s vision, I rebuilt the page with custom Shopify sections and thoughtful details to improve flexibility, performance, and user experience.

Building a lightning-fast headless store for Dart Flyscreens

Harnessing Shopify Hydrogen, Remix, and Sanity CMS to create a high-performance, fully customisable, multilingual e-commerce experience — achieving a 95/100 Lighthouse score.

Increasing Average Order Value and Conversion Rate

I created a new Shopify store for London's finest beltmaker, Elliot Rhodes, resulting in an increase in Average Order Value and Conversion Rate.

Doubling Sales for Bathroom Village

A seamless migration from Magento to Shopify Plus, combined with a strategic redesign, led to remarkable results.

New project enquiry

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I'm occasionally available for selected frontend, application and Shopify development projects. Tell me a little about what you're looking to build, and I'll let you know if it's something I can help with.